MOTHER’S MAGIC
Building a flavorful legacy through innovation, connection, and digital excellence
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Building a flavorful legacy through innovation, connection, and digital excellence
For years, Mother’s Magic has been the go-to choice for comfort food, creating moments ofwarmth and connection in homes. But as times changed, the brand wanted to step up itsgame—speaking to a younger, digitally native audience while holding on to its cherished legacy.
That’s where we came in. At Meroy Inc., we set out to reimagine how people experience Mother’s Magic online. From mouthwatering recipe videos to cutting-edge 3D and CGI visuals, we made sure every piece of content brought the brand’s flavors and emotions to life. Add to that smart influencer collaborations and community-building across Instagram, Facebook, and Pinterest, and the result was a thriving digital presence that felt just as personal as sharing a meal.
To captivate a younger audience, we produced a series of 3D and CGI videos show casing Mother’s Magic products. These visually engaging creations brought the brand's flavors to life, ensuring it stayed memorable and appealing to a digitally native demographic.
To connect Mother’s Magic with its core audience in Canada—Asian communities from India, Pakistan, Bangladesh, and neighboring countries—we turned to the power of influencers. Over the course of our campaign, we collaborated with more than 20 influencers across both paid and barter partnerships, each bringing their unique voice and authenticity to the table.
From heartfelt stories about missing home-cooked meals to creative recipes using Mother’s Magic products, these collaborations celebrated the nostalgic flavors of South Asia. Influencers shared their love for the brand through vibrant posts, engaging reels, and livecook-alongs that struck a chord with the diaspora audience.
Influencers shared their love for the brand through vibrant posts, engaging reels, and livecook-alongs that struck a chord with the diaspora audience.
To introduce Mother’s Magic Basmati Rice, we conceptualized and produced a captivating commercial. The video resonated deeply with the audience, generating widespread buzz. This success translated to the product being consistently out of stock across retail stores in Canada, cementing its position as a customer favorite.
