ALLEN COOPER
Redefining men's fashion and footwear across india with timeless style and aspirational appeal
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Redefining men's fashion and footwear across india with timeless style and aspirational appeal
We executed captivating product and concept shoots for Allen Cooper’s summer and winter collections, crafting stunning imagery used across catalogs, outdoor advertising, and their website. These shoots, combined with engaging Instagram reels, established a strong digital presence. Acting as brand consultants, we provided strategic advice that boosted their popularity on social media platforms, driving increased footfall to showrooms across India and strengthening their market position.
For their seasonal collections, we designed mood boards, scouted ideal locations, and selected the perfect models to align with the brand's vision. To introduce a fresh perspective, we incorporated a feminine touch by featuring two male and one female model, enhancing the brand’s appeal and making it more relatable to a diverse audience.
To position Allen Cooper as an aspirational brand in tier 2 and tier 3 cities, we launched targeted billboard campaigns. These ads were strategically placed to maximize visibility, driving traffic to over 100 stores across India and making Allen Cooper a household name in emerging markets.
We created unique and engaging videos for festive occasions, helping Allen Cooper connect with their audience during peak shopping seasons. These campaigns enhanced brand recall, ensured relevance, and kept the brand at the forefront of customers’ minds during critical purchase periods.
